We find that by doing AV Shows, we can physically touch base with our existing customers and interact with new ones. We are an established brand, with a loyal customer base. I think that advertisements are great exposure for a new brand just starting up, however Audio Note is at different level of business development stage. Advertisements are very costly and you can never be sure about their effectiveness. The last few years, I've been really busy, which includes about 10-12 scheduled AV shows world wide every year, with system set up in between those shows.īig E: Does that mean Audio Note clearly believes in the effectiveness of AV Shows over advertisements then? Because I never see printed adverts of Audio Note in the major hifi rags. MB: At the moment, I am mainly the AV show demonstrator and system set up guy. Hence the name!"īig E: Tell us a little bit more about your role in Audio Note? MB: You know the game called Super Mario Bros? Ha! Ha! At this point Tatt Yew chips in, "you know, all the systems he set up sounds "Super". Now, where did the "Super" bit came from? The Audio Note boys, "Super Mario" and Wong Tatt yew.īig E: Mario, it's nice to met you. Here are 10 of the more interesting topics. We spoke about so many things, related to Audio Note, tubes, music, DIY, and hifi in general. And then we went "away" from the KLIAV show, for just a few hours! Wng Tatt Yew of Audio Note Malaysia told me that I should meet up with "Super Mario" because he's a very experience industry veteran, who has lots of interesting stories to tell.